Kodakan tayo! -Kodak ( a brand of camera/film) when we mean we want to take pictures
Prigeder-Frigidaire (a brand of refrigerator) when we mean refrigerator
Pahiram ng Crayola- Crayola (a brand of crayons) when we mean crayons
Band-aid -when we mean adhesive wound strips
These are examples of our mistakes to name a few when it comes to too much brand recognition. I included these in this article because Sasso and Kabir exactly belong to this type of errors. Sasso is actually an acronym that stands for Selection Avicole Sud et Sud Oest or poultry selection south and southwest. It is time for us to set things right and correct the wrong notion of our free-range stocks here in the Philippines. As of now, there are only two (2) breeding companies that produce MEAT-TYPE birds that have their strains present here in the Philippines and these are Hubbard and Sasso. Kabir has been long gone in the Philippines so technically, we don't have any Kabir chickens here in the Philippines anymore. The name just got stuck in us because it was one of the first big chicken strains that got here. As for Bounty Fresh, we get our stocks from Hubbard which is a company of Groupe Grimaud from France. Just like Sasso and Kabir, Hubbard has different strains/products under their name. If you compare it to big companies like Coca-Cola, which has diet coke, coke light, coke zero, sprite, Royal, etc., Hubbard and Sasso has the same. They have fast-grow, medium-grow, slow-grow, naked neck, barred, red, black, etc. strains of chickens to cater to different market conditions. So, it is wrong for us to associate a big colored bird immediately as Sasso, Kabir, or Hubbard. For us, we are only selling two types of product from Hubbard. This is the Redbro and the Redbro naked neck males that we crossed to the JA57Ki females that would give us RedJA and RedJA naked neck or what we sell bounty fresh free-range chicken and bounty fresh free-range naked neck chicken. So the next time around, when you see or somebody sees a big colored chicken, you would think twice about calling them Sasso or Kabir right then and there. It is time for us to correct the damage brought about by the wrong information campaign from the past for the benefit of the free-range chicken industry here in our country.