The three days at The Poultry Show and Gamefowl Congress was energy-sapping but at the same time worth every calorie exhausted. Exhibits always excite me because that is the time that you have a chance to showcase your product or services to people and convince them that you are offering a very good product. This year's poultry show was no different from other exhibits i attended. Lots of people asking you left and right about free-range chickens that you can never avoid missing out answering some of the questions asked. This year, our booth were comprised by the Bounty Fresh Group namely Inoza, Bounty Farms (our commercial white layers), Bounty Fresh contract growing department, and Bounty Fresh Free-range Chicken. The same with last year, we installed a fenced area showing off older free-range chickens and a brooder cage containing our free-range day-old chicks. AND the same with last year and other exhibits, i almost always encounter one of the biggest stumbling block for free-range chicken production here in our country: misinformation/wrong information about the free-range chickens. People would always say Kabir or SASSO...i have been tempted too many times to just give in and call our product the same as what was mentioned but the free-range industry does not need anymore of that. It will be a long and hard process to change what most people know about free-range meat type chickens (please refer to my previous blog What really is SASSO? Kabir? Breaking the wrong information) but with perseverance and determination, we might just achieve the situation where people are well-informed. Remember, knowledge is power. with the right information, you can make a better and sound judgement and have a higher chance of making the right decision. Rest assured, Bounty Fresh Free-range Chicken will be a constant presence at exhibits to tirelessly provide the right information for the betterment of the free-range chicken industry here in our country. And with an open mind and right attitude, customers, suppliers, dealers, and everyone involved in the industry can put it on the right track faster.
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